Bulls In The City Raises £241,935
This amazing event based around Birmingham enjoyed 61 days of a vibrant public art trail, featuring 128 sculptures across 88 locations filling the city with colour, creativity and community spirit. To add to all this, our bull affectionately named ‘Bullkins’ was voted 5th favourite!
Our contribution helped us reach people across Birmingham and beyond including:
• 185,383 visitors and a £7.6 million economic impact
• 49,000+ website visits, 5,000+ app downloads, and 261,751 sculptures collected
• Media coverage reaching millions, including BBC, ITV and the Financial Times, plus 1.5 million+ billboard plays
Feedback from the even organisers showed that visitors felt prouder of the city and were more inspired to explore new place. 97% rated the trail “good” or “excellent,” and 94% said they’d return to the city as a result of the event and what they experienced.
Most importantly, our sponsorship made a real difference to Birmingham Hospice. 22% of trailgoers learned about us for the Hospice for first time, helping spark new conversations, reaching more families and share the hospice mission further than ever. The total raised for Birmingham Hospice was a massive £241,935.
Well done to all that participated and you can download and view the full report by clicking here.
